Yahoo, Samsung Announce Expanded Mobile Partnership

Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner.

Samsung is the third largest handset maker in the US but has a more limited presence in the all-important smartphone segment.

According to the press release one or more of the following services will appear on Samsung handsets, including Bada (Samsung’s OS) and Android phones:

  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Contacts and Calendar
  • Yahoo! Mobile Front Page
  • Yahoo! Search
  • Yahoo! Flickr
  • Yahoo! News
  • Yahoo! Finance
  • Yahoo! Weather

Among the big search players Yahoo was the early leader in mobile (including mobile advertising) but has lately been overshadowed by Google and and to a lesser degree Microsoft.

This is a major partnership and very significant mobile distribution relationship for Yahoo content and services — and potentially search.

Related Topics: Channel: Mobile | Yahoo: Mobile & Go | Yahoo: Outside US | Yahoo: Partnerships | Yahoo: Search

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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