Yahoo Says 12 to 15 Percent Of Clicks Are Discounted

Mar 22, 2007 at 8:57am ET by Barry Schwartz

As Greg noted inYahoo Appoints New Click Quality Czar, Yahoo has come out to say that 12 to 15 percent of their search ad clicks are filtered out due to being fraud, invalid or for other reasons. Reggie Davis, Yahoo’s new Vice President of Marketplace Quality, was clear on saying that these clicks were not 100 percent click fraud.

In Danny’s Revisiting Google’s 2 Percent Or Less Click Fraud Rate, we see that Google puts the number of filtered clicks at under 10 percent.

In today’ SearchDay, Kevin Newcomb has a nice expanded write up on Yahoo Steps Up Click Fraud Efforts which is worth a read.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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nexcerpt said " Oh, the ~irony~ of reading this article at this moment! I had just arrived from this clickable image"
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