Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview
Sep 11, 2009 at 9:13am ET by Barry Schwartz
The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend.
Yahoo also announced a new report that shows which Yahoo partners are clicks are coming from and how well they are performing. The report is named the ad delivery report and can be used to determine which partners you should block from displaying your ads.
On the Microsoft front, adCenter has added a “Ad Preview” tool. The tool doesn’t just show you a preview of your ad, as it would appear on Bing.com, but also helps reduce “unnecessary impressions and accidental clicks.”
Here is a picture of the tool:
Finally, a blog post from the Rim Kaufman group, a large PPC agency, shared that overall, his average client is seeing a 6.7% growth in August in PPC share from the major three engines. So maybe all that ‘bing’ for Bing is paying off (sorry, I had to).
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Microsoft: Bing, Microsoft: adCenter, Yahoo: Search Ads sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"
- dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
- dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
