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	<title>Comments on: Yahoo Search Ads Now Truncated To 70 Characters</title>
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	<link>http://searchengineland.com/yahoo-search-ads-now-truncated-to-70-characters-11527</link>
	<description>Search Engine Land: Must Read News About Search Marketing &#38; Search Engines</description>
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		<title>By: Paul</title>
		<link>http://searchengineland.com/yahoo-search-ads-now-truncated-to-70-characters-11527/comment-page-1#comment-2975</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Thu, 21 Jun 2007 15:51:28 +0000</pubDate>
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		<description>It&#039;s quite interesting to find out what determined them to choose this amount (70) and why they did it. I, for one, doubt that 70 is more appropriate, but they surely know better than me. So we&#039;ll need to wait and see how it goes...
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		<content:encoded><![CDATA[<p>It&#8217;s quite interesting to find out what determined them to choose this amount (70) and why they did it. I, for one, doubt that 70 is more appropriate, but they surely know better than me. So we&#8217;ll need to wait and see how it goes&#8230;</p>
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