• Gareth Mailer

    What is this Yahoo thing you speak of?

  • JB

    That’s cool. I was getting tired of having data anyway.

  • Christian Noel

    Typical Yahoo. I mean I can live with secure search. However, this business of tossing everything into “Direct” is ridiculous, Direct traffic to a site is a great way to gauge the brand strength of my company or my clients. Bookmarked pages, people who just know our brand and tap in the URL etc. Throwing this other data which quite frankly doesn’t belong in the “direct” channel (because it isn’t what it is) is incredibly disruptive. However, this kind off behavior by Yahoo/Google is typical of the utter contempt they have for OLM practitioners in general. They don’t need to treat OLM’s with any particular regard, they don’t have to. However, don’t mess up my statistical reporting which I use to benchmark plus/minus for my client by cross pollinating channels by default.

  • Li Ma

    Wow, this Yahoo (potentially Bing as well) secured search update makes the “Term Not Provided” changes from Google not a big issue anymore. If all the major search engines are going to follow the same path, I foresee a strong need for most websites to switch over to the secured protocol as the canonical version.

  • http://searchengineland.com/ Danny Sullivan

    Going to a secure server will not get you the data from Google. It doesn’t pass along from secure to secure, as the standard recommends. It does it’s own thing.

  • http://run100miles.com Christian Griffith

    Sounds like a desperate move with no benefit. Rethink this one, Marissa.

  • Li Ma

    I didn’t make myself clear with the last comment. I was saying if all major search engines including Google are going to follow this complete “secured search” but still pass full referrer data to secure sites…

  • http://www.instantatlas.com/ David E Carey

    Really well blow me over with a feather! To be quite frank and honest, in terms of it’s potential impact in my own market space, it is irrelevant If secure search is employed by Yahoo and Bing. I’ve now got use to Google “not provided”, stopped crying in my bucket and moved on. Anyway what is the average search volume in the US/UK for BING/YAHOO 4-6%? I’m not staying awake at night thinking about this.

  • Adam Whittles

    If you go direct to search.yahoo.com and perform a search, it doesn’t appear to redirect you through secure search (https). I only get redirected to https when I go to yahoo.com and perform a search.

  • DigitalDionne

    You got data from Yahoo? :)

  • http://crokes.com/ Shaun

    Crokes.com is more popular because of its simplicity.Maybe you should write for them

  • Larry Kim

    that’s the real question here lol

  • Larry Kim


  • http://www.blastam.com Joe Christopher

    This appears to have changed on February 4th. As of that day, some percentage of traffic is showing up as a referrer of ‘r.search.yahoo.com’ with no keyword data (even for https to https hops). It is now behaving in a similar way to Google organic but with the notable exception that GA (and likely other analytics tools) aren’t correctly identifying it as organic traffic (due to a lack of a q= param in the referrer).