Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo Search Improves News Injection In Web Results
The Yahoo Search Blog announced they have made “significant enhancements” to how they show news results in the web search results. Yahoo is now showing news results in different positions throughout the web search results, based on their new “News Direct Display (DD)” algorithm. In addition, Yahoo improved how they detect news queries and will show more news boxes in the search results due to that improvement.
For example, a search on spears returns a news box in the middle of Yahoo Search:
I decided to see how Yahoo handled a search for Cuil (for more on Cuil, see Cuil Launches — Can This Search Start-Up Really Best Google?) and yes, they do show a news result at the top of the listings, just like Google:
Yes, Google ranks cuil.com as the number one result in the web search results, while Yahoo currently does not – but that is for a different blog post.