Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include:
- Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits.
- Saved Preferences: Finally, when you change your column views, those changes will be saved for the next time you login. Saved preferences works in the following areas: Campaign Summary, Campaign Detail, and Ad Group Detail sections of the account.
To tune your campaign, click on the “Tune Up Campaign” link, as shown in the screen capture below:
After that, you should be taken to a screen that lets you see the results, as shown below: