Yahoo Search Marketing Adds Campaign Bid Tune-Up & More

Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include:

  • Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits.
  • Saved Preferences: Finally, when you change your column views, those changes will be saved for the next time you login. Saved preferences works in the following areas: Campaign Summary, Campaign Detail, and Ad Group Detail sections of the account.

To tune your campaign, click on the “Tune Up Campaign” link, as shown in the screen capture below:

yahoo-campaign-tune.jpg

After that, you should be taken to a screen that lets you see the results, as shown below:

yahoo-campaign-tune1.jpg

Related Topics: Channel: SEM | Yahoo: Search Ads

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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