Yahoo Search Marketing Adds Campaign Bid Tune-Up & More

Nov 29, 2007 at 12:00pm ET by Barry Schwartz

Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include:

Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits.
Saved Preferences: Finally, when you change your column views, those changes will be saved for the next time you login. Saved preferences works in the following areas: Campaign Summary, Campaign Detail, and Ad Group Detail sections of the account.

To tune your campaign, click on the “Tune Up Campaign” link, as shown in the screen capture below:

After that, you should be taken to a screen that lets you see the results, as shown below:

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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