Yahoo announced they will be providing free and fee-based API access to their new Panama search marketing platform.

The Yahoo Search Marketing Commercial API Program gives free access to “Yahoo Search Marketing’s robust and scalable APIs, and offers growing businesses optional fee-based services to accommodate their wide ranging needs. These services can be customized to include significant technical support, product roadmap visibility and co-marketing services to provide open, reliable partnership support to companies creating and selling commercial advertising applications.”

Here are the API access levels:

– Basic – Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.

– Advanced – Designed for fast growing technology companies and mid-size advertising agencies. Provides access to the Panama platform, dedicated technical account management support, service level commitments and listing in partner application directory.

– Elite – Designed for leading technology companies and large advertising agencies. Enables these partners to leverage the Panama platform, resources and brand via regular business review, product council, roadmap coordination and joint marketing activities. Early participants in the Elite tier include Efficient Frontier, Omniture, SearchIgnite and The Search Agency.

Related Topics: Channel: SEM | Yahoo: APIs | Yahoo: Search Ads

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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