Yahoo Search Marketing Adds New Keyword Tool & More Features To Panama

Jun 28, 2007 at 7:00pm ET by Barry Schwartz

Yahoo will be launching new features within Panama today. The features include:

An improved keyword selector tool giving you an estimate of the monthly searches.
An easy way to move and copy keywords from one ad group to another. To do this, go to your ad group page and under the “Campaigns” tab, you should see a “Move” button that will enable this feature. This feature has been at the top of many advertisers’ wish lists.
A new “ad writing help guide,” that will give you a method of previewing ads as they would appear in search results for your selected keywords.

More details should be posted at the Yahoo Search Marketing Blog shortly.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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2 COMMENTS ON Yahoo Search Marketing Adds New Keyword Tool & More Features To Panama

pa 32, July 20th, 2007 at 1:35 am ET:

This keyword selector tool giving you an estimate of the monthly searches, was neccesar from the begening, but i’m glad to hear that even now

kari, August 3rd, 2007 at 5:28 pm ET:

I’d like to know when they’ll have a negative keyword tool, a la Google. Their Advanced Match is pretty vague – I’d like to know what searches my ad is showing up on that I don’t want it to show up on.

Is someone at Yahoo reading this stuff?

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