Yahoo will be launching new features within Panama today. The features include:
- An improved keyword selector tool giving you an estimate of the monthly searches.
- An easy way to move and copy keywords from one ad group to another. To do this, go to your ad group page and under the “Campaigns” tab, you should see a “Move” button that will enable this feature. This feature has been at the top of many advertisers’ wish lists.
- A new “ad writing help guide,” that will give you a method of previewing ads as they would appear in search results for your selected keywords.
More details should be posted at the Yahoo Search Marketing Blog shortly.