The next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based pricing.

The new quality-based pricing will impact both the search network and the content network. Now, an advertiser’s cost may be discounted based on several factors, including “publisher conversion rates, traffic source and implementation type,” Yahoo told me.

The new quality-based pricing will first be rolled out to specific keyword marketplaces and then be rolled out in phases to additional keyword marketplaces in the upcoming weeks and months.

Related Topics: Yahoo: Search Ads

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz