Yahoo Search Marketing Begins Quality-Based Pricing

The next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based pricing.

The new quality-based pricing will impact both the search network and the content network. Now, an advertiser’s cost may be discounted based on several factors, including “publisher conversion rates, traffic source and implementation type,” Yahoo told me.

The new quality-based pricing will first be rolled out to specific keyword marketplaces and then be rolled out in phases to additional keyword marketplaces in the upcoming weeks and months.