Yahoo Search Marketing Console Updated With Minor Enhancements

May 20, 2008 at 3:58pm ET by Barry Schwartz

The Yahoo Search Marketing blog announced that they have released several minor updates to make the use of the search ad console easier for advertisers to work with. Here is a list of changes and enhancements made to the system:

  • All names of objects (campaign, ad group, keyword, etc.) that are offline are displayed with red text for easy recognition.
  • The "Top Campaigns" and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline.
  • Minor updates to the “Campaigns” page have been made, including a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
  • We made minor tweaks to the Ads table on an Ad Group page, including adding a “Status” column, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
  • New status settings have been added on the Search page, under the Campaigns tab.
  • The addition of the “Status” column to the Ad Group, Ad, and Keyword Search screens under the Campaigns tab.
  • The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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