Yahoo Search Update; Google Data Flux & Should We Have Holiday Updates?

Dec 13, 2006 at 8:26am ET by Barry Schwartz

Yahoo Search is currently undergoing a new index and ranking update. I first reported it at Search Engine Roundtable and then the Yahoo Search Blog posted on it saying it should be done this morning.

On the Google front, there is still chatter in the forums about a possible Google update. Google’s Matt Cutts debunked the update, calling it “normal flux,” but some people are skeptical.

Finally, I wrote a piece at my personal blog called Should Search Engines Update Search Results During Holiday Season? about the issue of whether updates shouldn’t happen during holidays.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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