Yahoo! SearchMonkey Now Open For Everyone


Today, Yahoo! is making its SearchMonkey developer platform publicly available and is kicking things off with a launch party and a developer challenge. As we noted a few weeks ago when SearchMonkey launched in private beta, Yahoo! is encouraging the use of microformats and semantic web standards by providing an infrastructure that developers can use to build applications (using the structured data from web sites). Specifically, developers can create two types of "enhanced listings" for web sites. Generally, searchers will have to opt-in to the enhanced listings for a particular site to see them in the search results.

If you’re going to be in the Sunnyvale area tonight, RSVP for the launch party, which includes demos and"substantial amounts of food and beer". If you want to take part in the developer challenge, submit your SearchMonkey application by June 14th. Prizes will be awarded for Best Enhanced Result, Best Infobar, Most Innovative Use of Structured Data, Best Data Service, and Grand Prize (best overall categories).



Vanessa Fox is a Contributing Editor at Search Engine Land. Called a “cyberspace visionary” by Seattle Business Monthly, she is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com and provides authoritative search-friendly design patterns for developers at janeandrobot.com.

See more articles by Vanessa Fox >


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