• bradley601

    Yahoo! Paid Search Results included with Organic Search Results? How Confusing! I don’t want to see the search results from those companies with the most money to spend, at the top of my search results.

  • http://blogoscoped.com Philipp Lenssen

    Funny, Yahoo also shows a shortcut when you enter [bourne ultimatum], just like Google does, except of course each engine links to their own video service (Yahoo to Yahoo Movies, and Google to YouTube). Yahoo however shows this shortcut for many movies, so it’s possibly not paid… and we have no way of knowing that from the label, as Danny mentions it’s ambiguous and could mean either paid or unpaid.

  • http://www.searchmarketingtrends.com chris boggs

    Funny the first comment seems like someone may be confisuing this as a Search Submit (Paid Inclusion) listing. This is different – to clarify.

    However, Danny, you mention that the ads should be more clearly identified – what about calling for the same from the SS ads if you really want to promote full disclosure?

    This topic reminds me of an idea I had recently for bloggers that want to clearly identify any paid text links in their content. My “compromise” suggestion was that somewhere near the top of the page the blogger states that “some links may be sponsored.” Looks like Yahoo already uses this for the Shortcuts page…thanks for the great example Yahoo! :)

  • http://searchengineland.com Danny Sullivan

    I do want paid inclusion results labeled. I asked Yahoo for this years ago. But with paid inclusion, the FTC guidelines don’t require them to do disclosure on the search results. I wanted them to go beyond those rules; they clearly don’t want to.