In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog.
The move is another small step away from search for Yahoo, begun in earnest when the company announced its alliance with Microsoft in July of 2009. (Danny Sullivan even wrote a eulogy for Yahoo search at that time.)
Though Yahoo’s sales team still handles premium search marketers — likely many who are also customers of its display business — Microsoft now owns the interface, adCenter, through which many search marketers buy on Yahoo. In fact, most of the content on the Search Marketing Blog in recent months, when there has been any, has been oriented toward helping folks transition their accounts and campaigns over to adCenter. With that mission accomplished, the blog is going dark.