In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog.

The move is another small step away from search for Yahoo, begun in earnest when the company announced its alliance with Microsoft in July of 2009. (Danny Sullivan even wrote a eulogy for Yahoo search at that time.)

Though Yahoo’s sales team still handles premium search marketers — likely many who are also customers of its display business — Microsoft now owns the interface, adCenter, through which many search marketers buy on Yahoo. In fact, most of the content on the Search Marketing Blog in recent months, when there has been any, has been oriented toward helping folks transition their accounts and campaigns over to adCenter. With that mission accomplished, the blog is going dark.

Related Topics: Channel: SEM | Microsoft: Bing Ads | Yahoo: Search Ads

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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