Yahoo! Shutters Search Marketing Blog

In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog. The move is another small step away from search for Yahoo, begun in earnest when the company announced its […]

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In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog.

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The move is another small step away from search for Yahoo, begun in earnest when the company announced its alliance with Microsoft in July of 2009. (Danny Sullivan even wrote a eulogy for Yahoo search at that time.)

Though Yahoo’s sales team still handles premium search marketers — likely many who are also customers of its display business — Microsoft now owns the interface, adCenter, through which many search marketers buy on Yahoo. In fact, most of the content on the Search Marketing Blog in recent months, when there has been any, has been oriented toward helping folks transition their accounts and campaigns over to adCenter. With that mission accomplished, the blog is going dark.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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