Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo Testing Linking To Non-Yahoo Properties On Home Page
Yahoo Experiments With Non-Yahoo Links On Home Page from Techcrunch reports that Yahoo is testing linking to non-Yahoo properties directly from their home page.
Typically, the only non-Yahoo links from their home page are the advertisements. On May 24th, Yahoo linked to this Crunchgear article directly in the “Featured” news box at the top middle portion of the Yahoo home page. Yahoo told Techcrunch they are testing this out to see if Yahoo portal users will find the Yahoo home page more the relevant.
Michael Arrington explained that Yahoo “will analyze the data and feedback from the test to determine whether or not they’ll make this a permanent policy.” Of course, Arrington encourages them to continue to use Crunchgear or his other properties as a test. Folks are requesting Arrington to post some of the statistics from having that link on the Yahoo home page.