Yahoo Testing “Neighbors” Organizing Tool For Local
Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day, and the company has decided to introduce it on a limited basis to test community reaction.
It’s a completely non-commercial offering and is intended to allow people to make suggestions for how to improve local communities, vote on those suggestions, and potentially organize volunteers to address local issues. Below is a screenshot:
It’s a program I hope succeeds and is more broadly rolled out. I have more discussion on my personal blog, Screenwerk.
(Some images used under license from Shutterstock.com.)
Get the latest news in local search marketing each week.