Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo To Acquire IndexTools Web Analytics Service
Google offers Google Analytics.
Microsoft has its "Gatineau" or recently renamed
Microsoft adCenter Analytics service in beta. So I suppose it was inevitable
that Yahoo get in on the web analytics action. The company
announced today that it is acquiring Tensa Kit, which produces the
IndexTools analytics service.
Products from Google and Microsoft are free to use, and it sounds like
IndexTools — currently a fee-based product — will shift to being given away:
Following the acquisition, the first group of customers to benefit from
these enhanced tools will be more than 150,000 small-to-medium businesses
marketing on the Web with Yahoo!. Additional capabilities enabling third-party
developers to monitor and optimize the traffic performance of their
applications are expected to follow throughout the year following the
Ironically, Yahoo already owns one set of analytics tools, those gained when
it bought Overture, which in turn had
Software. Many expected that purchase to cause Overture — and then Yahoo — to
provide a free analytics package. That never happened.
The purchase price was not named in the press release. The deal is expected
to close by the first half of this year.
For more, see related discussion on Techmeme.
Postscript Barry: IndexTools is now mostly free for many customers. A post by the COO of IndexTools, Dennis R. Mortensen, on April 15th, has the details.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.