Comments on: Yahoo To Build “Brand Universe” To Connect Entertainment Brands http://searchengineland.com/yahoo-to-build-brand-universe-to-connect-entertainment-brands-10399 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Sramana Mitra http://searchengineland.com/yahoo-to-build-brand-universe-to-connect-entertainment-brands-10399/comment-page-1#comment-897 Sramana Mitra Wed, 31 Jan 2007 20:36:23 +0000 http://searchengineland.com/beta/yahoo-to-build-brand-universe-to-connect-entertainment-brands-10399.php#comment-897 Very recently, I wrote <a href="http://sramanamitra.com/blog/484" rel="nofollow">4C: Yahoo's Turnaround Formula</a>, criticizing them for having haphazard offerings with no segmentation. This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience. I like it. Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.

This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.

I like it.

]]> By: contentmuse http://searchengineland.com/yahoo-to-build-brand-universe-to-connect-entertainment-brands-10399/comment-page-1#comment-896 contentmuse Wed, 31 Jan 2007 14:35:19 +0000 http://searchengineland.com/beta/yahoo-to-build-brand-universe-to-connect-entertainment-brands-10399.php#comment-896 This at first glance seems like a convenience for users, but I am getting a faint feeling of '1984'coming into 2007- I get an uneasy feeling about the "appeal" of the brands being tracked by Yahoo's "vast user network." I think there are enough arenas for those with similar interests to communicate and turn one another on to products and ideas. This at first glance seems like a convenience for users, but I am getting a faint feeling of ‘1984′coming into 2007- I get an uneasy feeling about the “appeal” of the brands being tracked by Yahoo’s “vast user network.” I think there are enough arenas for those with similar interests to communicate and turn one another on to products and ideas.

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