Yahoo To Keep BOSS In Microsoft Deal, May Charge In Future
It appears that Yahoo is allowed to continue operating BOSS under the Microsoft deal. Some of the results will be powered by Yahoo, while the search results in BOSS will be powered from Microsoft Bing. But Ashim explained that BOSS needs to make financial sense to Yahoo and somewhat implied that they are exploring a fee based structure to use BOSS in the future.
Here is the full post from Ashim:
Thank you for your feedback. We understand your frustration. This process has been long for all of us due to the complex nature of our agreement with Microsoft, and we appreciate your patience.
Under this agreement, Yahoo! is permitted to continue offering the BOSS web service, with search results that would integrate Yahoo! services and content with algorithmic results provided by Microsoft. As always, our intention is to provide a BOSS offering as long as it makes business and economic sense to do so. We are still examining what the BOSS offering will consist of, with some services powered by Microsoft, unique content that Yahoo! currently provides, and the potential for additional Yahoo! content in the future.
Prior to the announcement of the Yahoo!-Microsoft search agreement, we’d already shared our intention to explore a fee-based structure for BOSS. We continue to explore an appropriate fee structure or other revenue model as we work through the future of BOSS.
As you know, we must receive regulatory clearance before actual implementation of the search deal with Microsoft can occur. Only then can we finalize the future shape of BOSS. Of course, we will provide additional clarity and certainty when we can.
Thanks for your attention!
The Yahoo! Search BOSS Team
Hat tip to TechCrunch for spotting this.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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