Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo To Launch Panama PPC System In The UK “Soon”
I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon.
The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new “Sponsored Search system will be rolled out in the UK soon, beginning with advertiser migration later this quarter.” Several UK advertisers have already been invited to Yahoo meetings to discuss and demonstrate the new features in Panama.
Yahoo launched Panama in the U.S. in October 2006.