Yahoo To Launch Panama PPC System In The UK “Soon”
I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon. The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new “Sponsored Search system will be rolled out in the […]
Barry Schwartz on May 29, 2007 at 8:41 am | Reading time: 1 minute
I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon.
The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new “Sponsored Search system will be rolled out in the UK soon, beginning with advertiser migration later this quarter.” Several UK advertisers have already been invited to Yahoo meetings to discuss and demonstrate the new features in Panama.
Yahoo launched Panama in the U.S. in October 2006.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.