Yahoo – But Not Yahoo Search – Headed To TV


Yahoo is making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration won’t include a Yahoo search box.

The Yahoo widgets are Internet-based applications that can be used on Internet-connected TVs and controlled with the TV’s remote control. Samsung has just introduced a TV that integrates the Yahoo Widget Engine; Sony, LG Electronics, and Vizio will soon launch TVs that support it, too.

The Wall Street Journal reports that the initial version of YWE will be preloaded with widgets for Flickr, Yahoo News, Yahoo Weather, and Yahoo Finance. Additional widgets — like Twitter, USA Today Sports, and sudoku — will be available in a widget gallery.

But despite Yahoo’s need to gain search market share, there’s no Yahoo Search widget. Yahoo spokesperson Lucas Mast tells me that “there will be updates and iterations over time and search is one of the items that will be under consideration.”

The WSJ article says Yahoo expects to offer about 100 widgets by the end of the year.

Below is a photo of the Flickr widget as seen in the WSJ article. Read the article for additional images and video.

yahoo widgets



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Yahoo: Other, Yahoo: Search sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
  • AdvertiseSpace said " Thank you for sharing, Google maps are very helpful in almost all categories of business. I am glad "
  • AdvertiseSpace said " I am a music person and I hope Google will make this all happen. This will serve as a big threat to "

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live