Yahoo Underground: Fringe News Featured

Apr 1, 2007 at 1:58pm ET by Danny Sullivan

The Yahoo Blog has announced the launch of Yahoo Underground, a new site backed by Yahoo News that’s meant to look at fringe cultures. April Fool’s joke? Could be, given how the post stresses "Beginning today, April 1…." Then again, the main feature about last year’s World Science Fiction convention? Um, well, that seemed pretty normal to me. I mean, it wasn’t April Fool’s funny — it just made me again wish I had made it.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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