During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available:
- Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.
- Campaign transfer: Import your third-party campaign data in one easy step.
- Keyword research: Use our keyword suggestion engine to find and add new, relevant keywords to your campaigns; get URL-based keyword suggestions to increase your keyword relevance and improve your performance; and export the keyword suggestions into Excel to share this information or to add tracking URLs.
- Find, replace and search: Find and replace text in ads, keywords, ad groups and campaigns; search for specific campaigns, ad groups, ads, or keywords in your account; or search for information in any of the account tabs.
- Account performance statistics: Retrieve status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores and other information.