Yahoo Updates Desktop Search Marketing Tool

During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available:

  • Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.
  • Campaign transfer: Import your third-party campaign data in one easy step.
  • Keyword research: Use our keyword suggestion engine to find and add new, relevant keywords to your campaigns; get URL-based keyword suggestions to increase your keyword relevance and improve your performance; and export the keyword suggestions into Excel to share this information or to add tracking URLs.
  • Find, replace and search: Find and replace text in ads, keywords, ad groups and campaigns; search for specific campaigns, ad groups, ads, or keywords in your account; or search for information in any of the account tabs.
  • Account performance statistics: Retrieve status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores and other information.

Related Topics: Channel: SEM | Yahoo: Search Ads

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.sweetspotmarketing.com kevinpike

    Our Yahoo rep gave us a nice Power Point deck outlining several fronts with this and the upcoming changes with MSN.

    The best a part about this tool is no more converting excel docs in to Yahoo format.
    No more creating new keywords and adgroups if you didn’t apply the proper association id when all you wanted to do was change bids or update URL.

    It’s smart enough to know what you want to do now. :)

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