With Holidays Near, Yahoo Upgrades Its Shopping & Recipe Search Results

yahoo logoYahoo is rolling out a couple new search experiences that are aimed squarely at holiday searchers: recipes and shopping.

Prior to tonight’s new display, a search for “apple recipes” would include the standard algorithmic results (i.e., 10 blue links) along with a small shortcut at the top of the search results pointing searchers to recipes on shine.yahoo.com, Yahoo’s lifestyle content site for women.

Now, the Yahoo.com search results offer a much richer experience.

yahoo-apple-recipes

The new content includes (1) a slider with top-rated recipes from AllRecipes.com and other sources; (2) a Filter by Ingredient option; (3) the obligatory Facebook sharing tool; (4) new tabs to filter search results based on their calorie count and preparation time; (5) a new “Recipes” tab under the search box that leads to the new Yahoo Recipe Search interface, which offers additional search and filtering options like “meal type,” “occasion” and “rating.” (There’s also a new, dedicated URL for Yahoo Recipe Search at recipes.search.yahoo.com.)

Yahoo has made similar changes for shopping-related searches. There’s already been a dedicated “Shopping” tab at the top of the search results, but the shopping experience is richer and similar to what’s being offered for recipes. Rather than just showing five or 10 products and a link into Yahoo Shopping, Yahoo shows a slider and new “Deals” and “Buying Guide” tabs.

yahoo-shopping

There’s a comparison tool that lets searchers check out up to five items from within the search results page, and filtering options as shown above in the screenshot.

Lastly, and not holiday-related — Yahoo has also tweaked its search results for entertainment queries. Tabs for “Videos” and “Tweets” are still available, but the interface has been changed and looks more like the tabs seen above on recipe and shopping searches.

The new Yahoo search experiences should be available now on Yahoo.com.

Related Topics: Channel: Retail | Top News | Yahoo: Search | Yahoo: Shopping | Yahoo: User Interface

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide