Yahoo Shows Wikipedia Some SearchMonkey Love

Jan 15, 2009 at 12:01pm ET by Matt McGee

Yahoo has just announced that the Wikipedia SearchMonkey App is now turned on by default for all Yahoo search users. Wikipedia becomes the sixth app that all Yahoo searchers will see, joining LinkedIn, Yelp, Yahoo Local, Citysearch, and Zagat.

SearchMonkey adds enhanced content to the search results page. The Wikipedia app includes a snippet of text from the Wikipedia article summary, deep links to the first four sections of the article, and a photo if the article has one. Here’s a screenshot that Yahoo provided showing the Wikipedia app in action:

Wikipedia SearchMonkey app

With the new app, Yahoo now joins Google and Live Search in a Wikipedia love triangle. (Quadrangle? Square?) The SEO industry has argued for years that Wikipedia ranks too high, too often in Google’s search results; almost two years ago, we wrote how Google sends Wikipedia tons of traffic. In May of last year, Live Search joined the fray by showing expanded descriptions under Wikipedia results. It’s good to be Wikipedia.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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