The biggest sporting event on Earth is a month away, and Yahoo is out of the gates first to announce special shortcuts focused on the 2010 World Cup.
Already in place is a general World Cup shortcut, and once the matches begin, Yahoo will have specific shortcuts for countries, groups, and individual matches, like these examples from Yahoo’s announcement:
These shortcuts will be available on 27 Yahoo sites around the world. Yahoo is also adding World Cup flavor to its toolbar. In addition to tournament coverage, toolbar users can customize the Yahoo toolbar in the colors of their favorite team.
Google and Bing haven’t announced any similar World Cup search coverage yet, but I expect they will in the near future.