Yahoo’s CEO, Carol Bartz, Always Having To Defend Herself

Yahoo Chief Defends Her Site, Strategy from the Wall Street Journal is one of the latest in an ongoing pattern of Yahoo’s CEO constantly having to defend herself to investors, reports and users. Carol Bartz became Yahoo’s CEO one year and five months ago. And if you read through the stories mentioning her name, you […]

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Yahoo Chief Defends Her Site, Strategy from the Wall Street Journal is one of the latest in an ongoing pattern of Yahoo’s CEO constantly having to defend herself to investors, reports and users.

Carol Bartz became Yahoo’s CEO one year and five months ago. And if you read through the stories mentioning her name, you will see titles such as:

Those are just some of the titles I pulled from our archive. And if you read through this investor conference, it is defense after defense. Of course, investors ask questions and CEOs have to give answers. But it seems, to me at least, that maybe she is being too defensive.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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