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Yahoo’s Ex-CEO, Semel, Sells Off 750,000 Yahoo Shares
He exercised options for $15 each and then sold those options for $29 to $29.90 each. You can see the detailed transactions on this SEC filing, which shows he first exercised 500,000 shares at $15 each on 10/19/2007 and sold them that day, and then exercised 250,000 shares at $15 each on 10/22/2007 and sold them that day.
Here is a screen capture of those transactions: