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Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25
Driving traffic – and ultimately sales – from local search is an opportunity for marketers who know the tactics, techniques, and players unique to this rapidly growing, specialized internet marketing field. The goal of 1-in-5 searches is to find something locally, according to Yahoo!’s research.
SMX Local & Mobile is the only event 100% dedicated to preparing marketers to profit from this opportunity. If your mission is to drive more traffic to location-specific businesses, SMX Local & Mobile provides an intensive crash course of tips, tactics, and techniques for success. SMX Local & Mobile is being held July 24-25 in San Francisco.
Yahoo! Local General Manager Frazier Miller is uniquely qualified to discuss the local search opportunity as the person responsible for setting strategy and direction for Yahoo!’s local properties including Yahoo! Local, Upcoming, and Yellow Pages.
Miller will discuss Yahoo!’s vision for weaving local information into users’ primary Web starting points, as well as what it means for other local search players. He’ll also address the evolving needs of local searchers and how emerging technologies will be applied to search results to deliver the most relevant local content and results.
Miller’s address opens two days of sessions focused on local and mobile marketing. View details of the program, including descriptions of the nearly 20 sessions, on the SMX Local & Mobile agenda pages.
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