Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

yahoo-purple-y-logoYahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call.

Yahoo’s US share of the search market was just 11.3 percent in September, according to just-released comScore numbers — that ties Yahoo’s all-time low set back in July.

On the conference call today, Mayer essentially stated the obvious about Yahoo’s position in search:

“It is true that, over the past several years, our search share has declined. In terms of the search alliance, we’re trading share with Microsoft.”

But Mayer and Yahoo CFO Ken Goldman both put on an optimistic outlook for the future, saying they feel good about Yahoo’s opportunities, particularly in mobile search.

Earlier in the call, Mayer also touted some of Yahoo’s ongoing work in search. She said the company launched more than 100 search experiments in Q3 “to refine and enhance the search experience for users and advertisers.” She also talked up

Mayer said the company will try to reverse its continuing declines in search: “We’re endeavoring to gain share. We’re designing new functionality, differentiating functionality. We’re doing direct display units that bring the content right to the user in search results.”

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Related Topics: Channel: Industry | Top News | Yahoo | Yahoo: Business Issues | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Durant Imboden

    Maybe Yahoo should go back to using Google results. “Powered by Google” might keep Yahoo users from leaving the site and heading to when they’re in a mood to search.

  • sarge8521

    Nice, a search deal with AVG. Funny how anti-virus companies are behind the majority of spam. Had a relative installed “something” and AVG/Yahoo search had taken over the browser, pop-ups galore.

  • Jeff Goldstein

    I think yahoo should just die already and ax that so called ceo. she is terrible

  • Steve

    Isn’t Bing still powering Yahoo search? So, it’s really not Yahoo’s fault for the decline.

    I do like the new Yahoo answers.

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