Yahoo’s Minimum Bid Change Happening Next Week

Apr 11, 2008 at 12:58pm ET by Barry Schwartz

As expected, Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. If you are running ad campaigns on Yahoo Search Marketing and your quality is not up to Yahoo’s level, then your minimum bid may spike up.

Yahoo informed us of this change back in late February. For more details on the specifics, please see my write up from then. I will report back on how much this has impacted the average Yahoo advertiser after it goes live.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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