Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo’s Paid Shortcuts Now Labeled As Sponsored
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here’s the before:
See the "Yahoo! Sponsored Shortcut" text at the very bottom? That’s where the change was made.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.