Yahoo’s Paid Shortcuts Now Labeled As Sponsored

Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here’s the before:

Kelloggs Special K Shortcut

And after:

Yahoo Sponsored Shortcuts

See the "Yahoo! Sponsored Shortcut" text at the very bottom? That’s where the change was made.

Related Topics: Yahoo: Shortcuts


About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


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