Yahoo’s Panama Migration: Mixed Reviews

The Wall Street Journal (subscription required) has a surprisingly long article, in anticipation of Yahoo’s earnings call today, on experiences with Panama platform migration. The reviews and opinions presented are generally positive but the article also points out that some smaller businesses have had problems and frustrations.

Among the positive comments:

Chris Wallace, vice president of media for search-marketing firm iCrossing Inc., whose clients include Coca-Cola Co., says, “Our experience has been positive, in part because we do a significant amount of due diligence prior to migration” to the new system. Veronica Muth, a marketing coordinator for Telogis Inc., a fleet-management services and software firm in Costa Mesa, Calif., that spends about $3,000 a month on Yahoo search ads, agrees about the experience. “The migration process was easy,” says Ms. Muth, who attended a Yahoo seminar about the upgrade for advertisers last week.

And representative of the detractors:

Rob Montalbine says technical glitches prevented the Hawthorne, N.J., relocation-services company where he is Internet-marketing manager from accessing Yahoo’s search-ad system for most of three days after its upgrade. “With an aggressive search-marketing campaign and matching budget, three days is a millennium,” says Mr. Montalbine, whose company buys ads linked to 14,000 keywords through Yahoo and at times has spent more than $7,000 monthly on search ads.

Related Topics: Channel: SEM | Yahoo: Search Ads


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Kyle Deevers

    You can read that Wall street Journal article for free with a netpass thingamabob at:

    Somehow it can get you into Wall street Journal and other subscription sites for free.

  • David

    I manage quite a few high profile accounts with Google.

    I’ve been very happy with YSM but have lost control of my YSM Control Panel to a client who has all my details.

    I’ve called the YSM search people and my case was upgraded to (in my opinion) rude supervisors who have yet to resolve their problem – it is not my problem.

    Now I’m a really polite person until someone pulls the flush…..

    Please YSM get it together – I am keeping a trail of times, dates and names and would be interested in hearing from any others that are getting nailed here.

    I can’t manage my own account! and I am supposed to manage others through it.

    YSM what are you going to do? I am documenting this and you are sat on some of my hard earned money that I can’t do anything with……

    Class action?

    Google keep it up guys you make it too easy and are wonderful!

    David Saunders
    david28078 at gmail dot com

  • David

    I received a call from YSM last night and have been promised things will be fixed today. YahooSarah who posts here and there PM’ed me and I really do wish everyone would show a human side too.

    I will let you know what happened


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide