Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

yahoo-y-logoFollowing last week’s layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company’s structure — and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this morning.

Yahoo’s new corporate structure will take effect on May 1st and have three primary divisions:

  • Consumer – this will have three units: Media, Connections and Commerce
  • Regions – this is the division that serves Yahoo advertisers and is “accountable for all Yahoo revenue”
  • Technology – the infrastructure and platform division

AllThingsD has posted the full text of Thompson’s memo, which lists Yahoo’s search product as part of the “Connections” unit in the Consumer division:

Connections will be led by Shashi Seth, and include consumer businesses that connect and inform our users including Search, Communications and Social properties such as Mail, Messenger, Flickr, Answers, and more. The highest priority for Shashi and his team will be to think well beyond how users search, communicate and share online today. The Connections team is charged with fundamentally re-imagining how we design and deliver the next generation of these foundational Yahoo! experiences.

There were reports in recent weeks that Yahoo was at least considering ways to get rid of its search business altogether, a business that — quite remarkably — still has about 1,800 employees (according to a recent Reuters article that cited an unnamed Yahoo executive).

Thompson’s memo at least gives temporary reprieve to that group of Yahoo search employees. But given the company’s ongoing troubles, the layoffs and the fact that Yahoo doesn’t have its own search engine anymore, Yahoo Search may be alive on paper, but there’s no guarantee it’ll live a long life.

Related Topics: Channel: Industry | Top News | Yahoo: Business Issues | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Aiden Moor

    Really Yahoo is trying to a lot and I like the efforts because somehow Yahoo is also a good search engine as after Google I like to prefer Yahoo…..

  • Manoj Pallai

    Yahoo! really struggling for live, by the way as a first search engine now a days not doing well. Let’s see what’s happening from may 1st.

  • Karthik kumar

    It may be otherwise, but I always thought that Yahoo somehow views search as more of another platform for advertising. Of course, there is nothing wrong and that’s how search engines make money. But I don’t think Yahoo’s most prominent search focus was to improve the quality of the results.

    And now, it takes the same front in which it has interest and expertise – advertisement and user interface – which I think is a wise choice Yahoo has made. At least Yahoo knows and admits its own weak points.

  • Ron Coachman

    I wonder if Google is thinking of putting in a bid for the search traffic…

  • kirstinharris

    Been waiting for the new CEO to take some action toward the Yahoo! search, looks like we’ll have to keep waiting. Thanks for the update!

  • searchengineman

    Up here in Canada..most of the great talent jumped ship and left Yahoo Canada at the beginning of Yahoo’s troubles in 2008…when the writing was on the wall..  I really don’t see how Yahoo can get back into the search game, if most of the employees are terrified of the axe.

  • Ad_Aemb

    Don’t think only of your own country like doing the demostration of occupying Wall Street. All of people must appeal the evil of Government all about invision war of Iraq, to apologize to. In oerder to do it, you should make freedom of speech in progression little by little to build the true democracy. I will hope that you will know that it is important even being Government in your ways. And it is also importnant of making it funny for people to have a fun for it.
    My website, searching
    “midemosite” or “hecksite”

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