Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor

Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew).

Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in the Yahoo Panama launch. Cadogan was one of the major faces behind Yahoo and search.

The interesting part is that Tim Cadogan will continue to compete with Google, on some level. OpenX is an open source ad delivery product — I used it personally for years on my sites. As many of you know, about a month ago Google launched Ad Manager, a free, hosted ad delivery product. Since then, OpenX and Google are now competing in the ad delivery software space. In fact, I switched from OpenX to Google Ad Manager just a week ago.

Related Topics: Channel: Industry | Yahoo: Employees


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »




 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide