Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor

Apr 9, 2008 at 8:46am ET by Barry Schwartz

Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew).

Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in the Yahoo Panama launch. Cadogan was one of the major faces behind Yahoo and search.

The interesting part is that Tim Cadogan will continue to compete with Google, on some level. OpenX is an open source ad delivery product — I used it personally for years on my sites. As many of you know, about a month ago Google launched Ad Manager, a free, hosted ad delivery product. Since then, OpenX and Google are now competing in the ad delivery software space. In fact, I switched from OpenX to Google Ad Manager just a week ago.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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