Yahoo’s Upgrades And Migrates Events Site Upcoming
Apr 19, 2007 at 4:34pm ET by Greg Sterling
Events are an important but historically neglected area of local search, previously the almost exclusive province of newspapers and printed weeklies. Now there are a range of startups and more established sites providing local events information. They include Socializr, Attendio, Eventful, Zvents, Citysearch, AOL Cityguide, Heyletsgo, Jambase, the various ticket sites and Yahoo’s Upcoming, among others. And this doesn’t include all the online newspaper calendars and entertainment guides.
When Yahoo bought “social events calendar” Upcoming.org more than a year ago, the site was basically three guys, a cool idea and some software, but not lots of data. The events information is entirely provided by the community. And Yahoo! has greatly upgraded and improved the site since the acquisition.
Today the Yahoo Search Blog announced some additional changes and upgrades, including the integration of Flickr and the transition of Upcoming.org onto the Yahoo! Local platform. It’s now at Upcoming.yahoo.com. Geographic coverage has been expanded and local neighborhoods are equally supported.
Yahoo Local has had events for some time but they’re somewhat buried. Yahoo also includes events refinements in general search results. I would expect events to gain more prominence in Yahoo Local and general search results over time as the Upcoming database improves.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Yahoo: Maps & Local sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Yahoo’s Upgrades And Migrates Events Site Upcoming
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Yossi Hermush said " Nobody expects a “1.0” to provide the same coverage as do products that are out there 5, 6, 8 or mor"
- SEO Denver said " Your piece does underscore that social networking and all aspects of internet marketing are time con"
- Chris Silver Smith said " Wow - my coincidental timing couldn't have been better, what with Rupert Murdoch getting quoted this"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- adCenter Analytics
- AOL Hot Searches
- Inside AdSense
- Search Marketing Expo News
- techipedia | tamar weinberg
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
It still suprises me that event sites think they can rely on user submission of events. When will they realize that by definition, search demands comprehensiveness. Dependence on users leaves holes in the quality of the site or skews the database to a specific audience (see: Going.com)
Also, fewer and fewer newspapers have their own events engine. Increasingly they are being run by Zvents (which has a unique advantage as an index crawling the web for comprehensiveness).