Yandex Has Blockbuster $1.3 Billion IPO

Yandex NV, the parent of the Russian search engine Yandex, had a very successful debut on the Nasdaq market yesterday. The company raised more than $1.3 billion in its IPO. It follows last week’s similarly splashy but much smaller IPO from LinkedIn.

As with the LinkedIn IPO last week many investors turned right around and sold the company’s shares for some quick profit-taking. However, many investors anticipate considerable growth for Yandex, whose home country is Europe’s second largest internet market after Germany. Yandex also operates in several other countries that were once part of the Soviet Union.

According to Yandex CEO Arkady Volozh, quoted by Bloomberg, “We still have huge room to grow . . . The Russian advertising market is projected to triple in the next several years, and we also have nearby markets.”

According to data cited by Reuters, Yandex has a 65 percent share of the Russian search market, while Google controls just over 21 percent. Online advertising in Russia was worth just under $1 billion according to various sources.

Yandex has said it wants to expand further into Europe and into English language markets. However it will find much more competition outside of its current markets from Google. In most global markets but the following five Google is dominant:

  • Russia (Yandex)
  • Japan (Yahoo)
  • China (Baidu)
  • Taiwan (Yahoo)
  • South Korea (Naver)

Related Topics: Channel: Consumer | Google: Outside US | Yandex


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • franz enzenhofer

    i’m interested: how many of these shares were bought by google or google near companies?

  • L.I.

    Google isn’t dominant in Czech republic as well. The share of a local search engine is about 50%.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide