Yell Expanding Mobile Services

Jan 24, 2007 at 12:06pm ET by Greg Sterling

U.K. directory publisher and local search provider Yell, parent of U.S. yellow pages publisher YellowBook, announced the expansion of mobile services in the U.K. Yell directory database listings, interactive maps and turn-by-turn directions will be available either through a downloadable application or on a mobile browser. Information may also be saved to contacts and shared via text messaging with others.

Just over 25% of the U.K. population uses the mobile Internet, according to figures provided by Yell. That compares with 15% – 17% in the U.S., according to various estimates.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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