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Yell Expanding Mobile Services
U.K. directory publisher and local search provider Yell, parent of U.S. yellow pages publisher YellowBook, announced the expansion of mobile services in the U.K. Yell directory database listings, interactive maps and turn-by-turn directions will be available either through a downloadable application or on a mobile browser. Information may also be saved to contacts and shared via text messaging with others.
Just over 25% of the U.K. population uses the mobile Internet, according to figures provided by Yell. That compares with 15% – 17% in the U.S., according to various estimates.