U.K. directory publisher and local search provider Yell, parent of U.S. yellow pages publisher YellowBook, announced the expansion of mobile services in the U.K. Yell directory database listings, interactive maps and turn-by-turn directions will be available either through a downloadable application or on a mobile browser. Information may also be saved to contacts and shared via text messaging with others.

Just over 25% of the U.K. population uses the mobile Internet, according to figures provided by Yell. That compares with 15% – 17% in the U.S., according to various estimates.

Related Topics: Channel: Mobile | Search Engines: Mobile Search Engines

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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