YellowPages.com Adds ‘Send to Mobile’

Joining Yahoo Local, Windows Live Local, Google Maps, and IAC-owned Citysearch and AskCity, YellowPages.com announced a new “send to mobile” feature. The listing and contact details are sent via text to the user’s mobile phone. Here’s a result for the search “Plumbers, New York.” (Send to mobile is on the upper right of each ad.)

To my knowledge (based on a quick check) none of the other major traditional yellow pages sites offer this feature. Eventually it will be standard however.

YellowPages.com also is announcing a newly redesigned WAP site.

Recently YellowPages.com parent AT&T launched ad-supported free directory assistance in the form of 1-800-YellowPages (only in three markets so far). It has a range of ad options for marketers and offers both category search and business name lookups for consumers. This service, though not officially part of YellowPages.com, nonetheless extends the YellowPages.com brand into the mobile realm.

Mobile is going to be a huge driver of local search volumes eventually and any serious local search player will need to have a mobile strategy.

Postscript: Yell.com in the UK (and parent of Yellow Book in the US) corrected us that the company’s site has had send to mobile for “over two years.”

Related Topics: Channel: Mobile | Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Search Features: Send To Phone

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.truelocal.com Colin Carmichael

    While TrueLocal has always offered this feature (powered by Agendize) for advertisers, look for this feature to appear on all TrueLocal listings in Q1…

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide