Testing Dramatically Improved Beta Site

AT&T’s, which was recently named the fastest growing Internet yellow pages site by comScore, has been testing a beta site with a dramatically improved design and user experience. Here’s the new beta site.

Almost everything on the new site, which has some glitches still, is a substantial improvement. Compare, for example, “Japanese restaurants, San Francisco” on the current site vs. the beta site. The new site also features improved refinements and navigation, including by zip and neighborhood.

Among the other upgrades, mapping and personalization features have been improved and are much easier to use. ( uses Microsoft’s Virtual Earth platform). The site has come a considerable distance since SBC and BellSouth (now combined as AT&T) essentially acquired the URL a couple of years ago.

AT&T’s directory/yellow pages division increasingly sees itself as a brand with a multi-platform mission, including print, Internet and mobile. Regarding the latter it now is offering text-based mobile search and WAP search. There are also plans for yellow pages on IPTV and potentially tighter integration with 1-800-YellowPages, AT&T’s ad-supported free directory assistance offering.

Given its reach, brand equity and quickly improving user experience, is emerging as a formidable competitor in local search.

Related Topics: Channel: Consumer | Search Engines: Maps & Local Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide