• Gail

    Google Local never really worked out that well, so in December, 2009 Google bought Yelp! for $500M. The mashup between the text based Yelp reviews and Google maps is a natural combination.

  • http://searchengineland.com Aaron Wall

    They have been testing this for over a month now. I first saw this the week before Xmas

  • Matt McGee

    Gail – Google never did purchase Yelp. There were reports that it was close to happening, but in the end nothing happened.