Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews

Yelp logoIt’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat.

According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has now slapped 285 businesses on its website with Consumer Alerts.

When Yelp issued its first set of Consumer Alerts in October 2012, only eight local businesses were hit. Then last August, Yelp revealed that it had issued its second round of alerts. No specific numbers were shared, but the company told us it was a “similar number” to the eight that were hit before. If we estimate that second round generously, we can assume that maybe 20 to 25 businesses total had been hit as of last August.

In other words, in the past six months, Yelp has gone from a couple dozen to nearly 300 Consumer Alerts.

The heat is on.

The Alerts (you can see a couple examples below) are a pop-up that shows on a Yelp business profile page and warns consumers that a Yelp sting operation has caught the company trying to acquire reviews by buying them, offering gifts or discounts, or some other way that Yelp doesn’t allow.

yelp-buying-reviews

yelp-consumer-alert

Related Topics: Channel: Local | Search Engines: Maps & Local Search Engines | SEO: Local | Yelp

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide