Sign up for weekly recaps of the ever-changing search marketing landscape.
You Can Now Install Android Apps Directly From Google’s Search Results
Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
Artem Russakovskii reports that some Android users are now able to install Android apps directly from the mobile Google search results.
He shared a screen shot showing the install progress from within the mobile search results interface:
Typically, the searcher would be taken into the Google Play interface to review the app details and then click install from the Google Play app. But it seems Google is testing bypassing that step by allowing some Android users to install Android apps directly within the mobile results.
This should help app developers get more app downloads, if it does indeed go live for all Android users.
I doubt Google will be able to do the same for iOS users.