• http://twitter.com/Neuromancer Maurice Walshe

    “Testify” Brother “Testify” – I think you missed out thinking you know Leroy Gibs managment technique seems to work wonders on NCIS – on particlarly dark days it is of couse Ziva who’s approach appeals.

  • http://twitter.com/ImageFreedom Matthew C. Egan

    I’d like to actually create a Monopoly Parody called “Enterprise SEO” where instead of going around the board, you go up and down in rankings on Google.

    Could you imagine the cards?

    “CHANCE – Take the Corporate Branding Team out for drinks after work.  Unfortunately, their Project Manager is a closet alcoholic and his wife now hates you for getting her husband drunk.  Lose 15 rankings and Copywriters now cost $100 more to buy.”

  • RyanMJones

    THIS! This! THIS!  This is the first time I’ve seen somebody actually understand the concept of enterprise SEO and not just assume it means tons of pages.  Excellent article

  • http://twitter.com/Neuromancer Maurice Walshe

    Excelent could make it a euo game using little wooden meeples of Mattcutts, penquins pandas and so on or even make it a coop game with the SEO’s vs the Engine

  • marknunney

    Spot on. The legals are the same in UK, by the way.

    Here are two more ways you know you are an enterprise SEO…

    1) You’ve never met the person who approves your recommendations (you saw him once but he ignored you).

    2) Those you report to are more concerned with your SEO report than anything you actually do or achieve.

  • http://twitter.com/yoast Joost de Valk

    Thanks for a good chuckle Ian :)
    “This is a uniquely American issue, I suspect.” I so wish that was true. Unfortunately I’ve seen it everywhere I’ve worked, in the US, UK and mainland Europe…

  • http://www.barnettassociates.net/ Toby Barnett

    Awesome Ian – I failed at question #1.

  • http://twitter.com/DerrickHicks3 Derrick Hicks

    Ohhhh man… too funny! I was nodding and laughing all the way through this article. I guess I really am an enterprise SEO!
     I think my biggest issues are dealing with a “Rouge” Content Team and Trigger Happy Legal Department. lol

  • http://twitter.com/TheNextCorner Dennis Goedegebuure

    Now, the challenge is: How to sneak this article print into the CEO’s email box, without having your fingerprints all over it…

  • http://www.rimmkaufman.com/ George Michie

     Brilliant, Ian.  I laughed, I cried…

  • Clark Taylor

    Awesome! You could add that even simple tasks such as making a change to a robots.txt file or tweaking a description tag requires that the tasks get added to a complex project management system where it later gets scored and prioritized by someone else. By the time your task gets implemented, the requested change is no longer relevant or needed.

  • http://www.mcbuzz.com/ Mark McLaren


  • http://twitter.com/portentint Ian Lurie

    I often consider whacking people on the back of the head.

  • http://twitter.com/portentint Ian Lurie

    Dang. So my plans to relocate to Amsterdam are a no-go…

  • http://twitter.com/JadedTLC JadedTLC

    If you’ve actually had to send a TPS report – BONUS POINTS. #enterpriseInHouseSEO

  • http://twitter.com/aaronroach roachdawg

    I’d say points also for finding a trend months before Product Management announce that they’ve found the same trend.

  • http://twitter.com/eywu Eric Wu 吴 ¯_(ツ)_/¯

    I scored a +25 if you don’t include the last +100 pt question. I don’t disagree that there are challenges at most organizations, but large scale SEO with big teams isn’t always that bad. We don’t have any of those headaches and I consider what I do somewhat “Enterprise” SEO. 

  • Saikat Bose

    Come down to India…the legal issues are not as serious :-)

  • Mike_Arnesen

    Thanks for summin up my life. Each maximum point scenario was all too like what I deal with everyday, especially having to make a case for a title tag change. I recently put together a multi-pager so I could back up my off-the-wall recommendation to add text content product pages.

    Thanks for putting this together. I’m glad that others go thorugh this kind of stuff as well. At the end of the day though, it’s worth it. ;-)

  • http://twitter.com/Winooski Winooski

    It’s the rare writer who contributes to our understanding (i.e., of SEO) while being so entertaining. Mr. Lurie is that writer, and Search Engine Land and we readers should be grateful.

  • http://twitter.com/portentint Ian Lurie

    Totally true. Note that I point out the content as a huge strength. 

    However, VERY few companies have the right culture. That, sadly, is a fact of corporate life – culture is only as good as the worst person involved.

  • http://twitter.com/portentint Ian Lurie

    Thanks!!!! I’m totally flattered.

  • KaifSiddiqi

    buhaha Look at this I realize I am  on 0-30 points stage .will shout an email to all my clients to stop calling me “Enterprise SEO”  :). thanks anyway, there is too much to learn in this col.

  • http://twitter.com/Neuromancer Maurice Walshe


    +25 Points you scan the FT /WSJ at reception every morning to see if your organisations has brought or sold anything that will require SEO input.

    +25 points if you cannot acuratly say how many sites your organisation has

  • http://twitter.com/MaryKayLofurno Mary Kay Lofurno

    Well, I scored 200.  So I guess I am there.  Thanks for the piece.  Funny but true.  Mary Kay

  • Deepali Barthwal

    Very True, It made me chukled and at the same time realized me that I have to wait for the content 

  • http://twitter.com/fims01 Tom – FIMS

    Fortunately I personally work on smaller sites where have more control either via direct access to site or direct access to person who makes them.

     I’m sure enterprise level SEO sites pay better, however expect even the most basis changes can involve an arduous process to get things done!


  • http://twitter.com/jennyhalasz Jenny Halasz

    Say it, Ian! I laughed out loud on all of these. Hey all you Enterprise SEOs out there, be sure and print out this article for the CEO. ;-)

  • http://twitter.com/Winooski Nato (Nate Orshan)

    Meant every word, Sir. I don’t have to exhort you to keep up the good work, because I have the utmost of confidence that you will. :-)