You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

Pew Research Center logo_September2013To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001.

Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person’s online presence, vanity isn’t the only catalyst prompting people to type their name into a search bar.

Pew Research notes that while self-searches have increased more than 20 percent in the last twelve years, there has been little change since 2009 when the number of Internet users searching on their own name topped at 57 percent.


Pew Research claims that the number of people taking advantage of other reputation-related websites or Internet services has increased by 4 percent during the last four years, growing from 20 percent in 2009 to 24 percent this year.

The study found that men are more likely than women to search on their own name, as well as Internet users with higher levels of education and household incomes. When evaluating age demographics of self-searches, 18 to 29 year olds are the most active, with Internet users under the age of 50 more likely to Google themselves than adults over 50.


Related Topics: Channel: Content | Search & Society: General | Stats: History | Stats: Search Behavior | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Zaheer Ahmad

    Intersting findings.. In some aspects, it has become a source of fun on my side. :)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide