• ScottyMack

    As it currently stands, even though .net, in particular, has been around for many years, the .com version of a domain name is still much more powerful. Getting people to remember .net, .org. .us or any of the proposed new TLDs companies are wasting considerable sums of money on is like trying to remove “google” as a verb from the vocabulary of the masses. If you don’t own the .com name, you are absolutely going to lose visitors to the company that has it. The days where people are going to remember to use things like .ibm are past my expected lifetime, I’m afraid, and certainly not worth the money companies are blowing on them. The only truly helpful future I see is one where TLDs are eliminated altogether.

  • http://www.europeandomaincentre.com/ Christopher Hofman

    Great article. It is rare to see someone who gets it from the marketing perspective. Especially the location based TLDs will be interesting for SEO in the future, if registrars manage to control their community and ensure quality results.

  • http://twitter.com/hybriddomainer Hybrid Domainer

    How would people find a company on the web without an address ?

  • http://twitter.com/hybriddomainer Hybrid Domainer

    Or did you mean eliminate all other tlds besides .com ?

  • Mik Pam

    That’s the thing, .LA for Los Angeles has been around for awhile and has never really gained traction. I feel it will be generations after us before the gTLDs get mainstream acceptance.

  • http://www.europeandomaincentre.com/ Christopher Hofman

    Hi Mik,

    I wouldn’t compare the new dotcities to .la. .la is originally .laos, not backed by the city council of Los Angeles, and most serious of all – They let anyone register .la, which only causes confusion and devaluation of .la as a place to go to know more about LA related content.

    What I hope we will see are responsible registrars restricting their dot city to the community – in this case the companies and inhabitants in the given regional area.

    Around 25 cities will promote their dot city at the same time. I am sure that this marketing initiative will communicate the benefits of a dot city domain.

  • http://twitter.com/jwdlatif Jawad Latif

    This will decrease the value of existing top-level domains especially .com

  • http://twitter.com/RMmagar Rajesh M Magar

    This is great.. But I think it will make “Marketing” even more difficult for SMBs. As we all know that buying new gTLD is not possible for anyone rather then big brands. The evaluation fee for gTLD’s US$185,000. Applicants will be required to pay a US$5,000 deposit fee per requested application slot when registering. So it’s not that easy, Right?

  • Eurovisionacts

    .Asia – Fail . .EU – Fail. .Travel – Fail .mobii- Fail . tel – Fail

    List can go on and on. New Tlds – Fail

  • ScottyMack

    Where did I say anything about no web address? What if google.com was just simply “google” or homedepot.com was just homedepot?

    Yeah, the structure of the web would have to be different but once upon a time, you couldn’t type in a website address without including “http://” and “www” and that’s no longer the case.

  • Deboti Chowdhury

    I agree with you, .com addresses are easier to remember. For any visitor, it will be easier to remember example.com than example.app or example.love.

  • http://twitter.com/Rasinen Thomas M. Rasinen

    Think how much online real estate will be available in the near future! It’ll be interesting to see what groups like ReMax — “Re/Max” do in a few months when .com domains are less valuable than 800 numbers.. How will this change SEO? PPC will certainly be more important than ever.